Our Story

HD Holding was founded in Ankara in 1995 with the goal of bringing traditional Turkish cuisine to customers all over Turkey. We've since expanded our offerings by including Pidem and Makarnam to our original HD İskender brand, meaning we have a vast array of flavors to suit any taste.

HD Holding strives to ensure that everyone has the ability to experience going out to a restaurant with wonderful food. We enhance all the flavor of Turkish cuisine thanks to a team of highly qualified chefs who make food at affordable pricing, all supported by a team whose priority is customer satisfaction. We aim to be the leader in serving Turkish food in every market into which we enter.

Behind all of HD Holding's success lies a set of uncompromisable values each brand shares with its founders. We all work together with a passion to create valuable brands that reflect a rich cuisine, with high quality service and ingredients that ensures each restaurant is the best it can possibly be. This means attaching great importance to giving employees the agency to succeed with values that focus on respect, reliability, customer satisfaction, a culture that rewards performance, and teamwork. This focus means employees can increase the strength of the brand under which they work and bring their passion to HD Holding, which is how we've grown into "Turkey's largest local restaurant chain" with nearly 300 restaurants across 50 provinces.